Discount
This article will introduce you to the Discount feature, the types of discounts supported by Shopify, and how to set up automatic discounts to work with Ecombe Product bundles.
Overview
Introduction to Shopify Discounts
Discounts are a built-in Shopify feature that allows merchants to offer promotions and incentives to customers during the shopping and checkout process. Discounts help encourage purchases, increase conversion rates, and support marketing campaigns such as seasonal sales, product launches, or special offers.
In Shopify, discounts can be applied at different levels of the cart and checkout, including products, the entire order, or shipping fees. Discounts can be created as automatic discounts or discount codes, depending on how you want customers to receive the promotion.
Understanding how Shopify discounts work is essential to ensure your promotions apply correctly and provide a smooth customer experience.
What is an Automatic Discount
An automatic discount is a type of discount that is applied automatically when a customer meets the required conditions. Customers do not need to enter a discount code at checkout.
Automatic discounts are commonly used to:
Reduce friction at checkout
Ensure eligible customers always receive the promotion
Run site-wide or conditional promotions
Examples:
Automatically apply 10% off when the order total exceeds $100
Automatically apply a Buy X Get Y promotion when required items are added to the cart
Shopify allows only one automatic discount of each type to be active at the same time.
Discount Types in Shopify
Shopify provides several discount types, each designed for different promotional goals.
Amount off discounts
Amount off discounts reduce the price by a fixed amount or a percentage.
They can be applied to:
Specific products or collections
The entire order (order-level discounts)
Common use cases:
20% off selected products
$30 off orders over $200
Buy X Get Y discounts
Buy X Get Y discounts reward customers when they purchase a specific quantity or product.
This discount type encourages customers to add more items to their cart.
Important behavior to note:
Customers must manually add the eligible “Get” product to the cart
Shopify applies the discount automatically once all conditions are met
Common use cases:
Buy 2, get 1 free
Buy 3 items and get a free gift
Free shipping discounts
Free shipping discounts reduce or remove shipping costs for eligible orders.
They help reduce checkout friction and improve conversion rates.
These discounts can be limited by:
Minimum order value
Shipping zones
Shipping methods
Common use cases:
Free shipping on orders over $100
Free domestic shipping
Amount off order
Amount off order is a type of amount off discount that applies directly to the order total, rather than individual products.
This discount is calculated based on the order subtotal (before tax and shipping) and is commonly used for site-wide promotions.
Common use cases:
10% off the entire order
$25 off orders over $150
Summary
Discounts help drive sales and improve customer experience
Automatic discounts apply automatically when conditions are met
Shopify supports multiple discount types, including:
Amount off discounts
Buy X Get Y discounts
Free shipping discounts
Amount off order discounts
Each discount type serves a different purpose and can be combined with other discounts depending on your store’s discount combination settings.
How to create a Discount
Here is step-by-step guide how to create a Discount:
Result
After successfully completing the steps above, you have successfully created a discount. The section builder will operate based on the discount you created, and the discount code will be automatically applied when customers check out.
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